Demcraft is a training course designed to increase the knowledge of shop staff by educating them in the correct and efficient use of the demonstration facilities and equipment, to the agreed BADA Standard.

All BADA dealers conform to a set of standards, the BADA Code, so you can be sure you'll get good service from any one of them. But see a Demcraft certificate hanging on the wall and it's an extra mark of assurance, a rubber stamp which gives you confidence that this particular dealer is committed to providing the best possible demos.

And the best possible demo means that when you sit down and listen to a selection of equipment you can be sure that the dealer knows it inside out, has set it up correctly, has matched it correctly and knows how to show you its capabilities.

And, most importantly, they know that it's all about enhancing your enjoyment of music and movies, so you'll know that any purchase you make will be right for your requirements.

All customer facing members of staff in every BADA shop have taken the Demcraft training course. And with Demcraft having been endorsed by the major equipment manufacturers, this means that BADA shops are members of the only network of retailers in the UK that is trained to agreed industry standards.