The British Audio-Visual Dealers Association is pleased to announce the membership of Onkyo, the latest manufacturer to join to the growing list of Associate members of the UK’s leading hi-fi and home cinema trade association.

Onkyo has confirmed its commitment to supporting the BADA training initiatives, which aim to improve standards of product demonstration, sales professionalism, marketing and customer service within the independent retail sector.

Simon Byles, chairman of BADA, said “The approach made to BADA by Onkyo for membership underlines and endorses the work we are doing to help the industry raise its standards in the face of tough competition. As one of the world’s leading manufacturers of consumer electronics, offering an impressive range of products for the customers of the UK’s specialist independent retailers, we are very pleased to welcome Onkyo to the ever growing number of manufacturers who are choosing to join the UK’s most progressive trade association.”

David Anderson, general manager – Onkyo UK said “Our wish to join BADA underlines the long term business strategy to introduce high quality audio visual products to the UK market. We have always considered knowledgeable shop sales staff vital to the success of any business in the specialist sector, and are therefore delighted to support the Association’s training initiatives. We look forward to working with BADA and its trainers for the long term benefit of the industry”.

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© BADA 3 March 2010